OVERVIEW

The company is seeking a strategic and commercially focused marketing leader to drive brand development, market positioning, customer acquisition, and business growth across its electric vehicle portfolio. The ideal candidate should have strong experience in marketing strategy and brand management, preferably within the automotive industry, and the ability to build awareness and demand for electric vehicles among a diverse customer base.

KEY RESPONSIBILITIES

Develop and execute the overall marketing strategy in line with business objectives.

Lead brand positioning, brand development, and marketing communications for the EV portfolio.

Plan and oversee integrated marketing campaigns across digital, traditional, and on-ground channels.

Develop customer acquisition strategies to generate leads and drive vehicle sales.

Identify target customer segments and develop marketing initiatives tailored to their needs.

Strengthen brand awareness and market presence through advertising, public relations, events, and partnerships.

Work closely with sales teams to align marketing activities with sales targets and business priorities.

Conduct market research and competitor analysis to identify trends and growth opportunities.

Oversee marketing budgets, campaign performance, and return on marketing investment.

Lead digital marketing, social media, content development, and customer engagement initiatives.

Build and manage relationships with advertising agencies, media partners, and other external stakeholders.

Lead and develop the marketing team while ensuring effective execution of marketing plans.

Track marketing KPIs and present performance reports and strategic recommendations to senior management.

PRE-REQUISITES

A bachelor's degree in Marketing, Business Management, or a related field.

Significant experience in marketing leadership, brand management, and strategic marketing.

A postgraduate qualification in Marketing, Strategic Management, or Business Administration (MBA) will be an added advantage.

Current Head of Marketing, General Manager – Marketing, DGM – Marketing, or equivalent senior-level experience is preferred.

Experience in the automotive industry is highly preferred, particularly in vehicle marketing, passenger cars, or electric mobility.

Proven track record of developing marketing strategies and delivering measurable business results.

Strong understanding of digital marketing, brand positioning, media planning, and customer acquisition.

Excellent leadership, communication, analytical, and strategic planning skills.

Ability to connect marketing initiatives directly to sales performance and business growth.