The General Manager – Sales will be a strategic business leader responsible for accelerating market share, revenue growth, dealer performance, and brand positioning for a leading 4-wheeler automotive portfolio.

This role requires a proven senior-level sales strategist with exceptional team-building capability, commercial acumen, and the leadership strength to steer premium brands in a highly competitive, fast-paced automotive market.

The incumbent will play a critical role in shaping go-to-market strategy, strengthening dealer ecosystems, building high-performance sales teams, and delivering sustainable profitability.

Leadership Expectations

The ideal candidate will demonstrate:

• Brand & Business Ownership P&L Mindset: Ownership thinking with long-term brand stewardship.
• Strategic Vision: Ability to scale and reposition brands in competitive markets.
• Team Builder: Proven ability to build strong leadership pipelines.
• Inspirational Communicator: Clear, persuasive communication with board, OEM, dealers, and teams.
• Operational Discipline: Ability to deliver results through structured processes.
• Customer-Centric Thinking: Passion for delivering exceptional ownership experience.

Key Responsibilities

1. Strategic Sales Leadership

• Develop and execute national sales strategy aligned with corporate growth targets.
• Drive volume, revenue, and profitability across new vehicle sales, fleet sales, and strategic accounts.
• Lead market penetration strategies across key regions and segments.
• Identify new market opportunities, emerging customer segments, and strategic partnerships.
• Benchmark performance against global automotive best practices and competitors.

2. Dealer Network & Channel Management

• Strengthen and expand dealer networks with clear performance metrics and profitability frameworks.
• Drive dealer capability development, showroom experience excellence, and customer journey optimization.
• Implement structured dealer evaluation, incentive programs, and growth plans.
• Build strong long-term relationships with dealer principals and partners.

3. Team Building & Leadership Excellence

• Build, mentor, and lead a high-performance national sales organization.
• Identify talent gaps and develop succession pipelines for future leadership.
• Foster a culture of accountability, collaboration, innovation, and customer obsession.
• Coach regional managers and frontline teams to exceed targets consistently.
• Implement structured performance management, KPIs, and capability-building programs.

4. Brand Growth & Market Positioning

• Partner with Marketing to drive brand equity, product launches, and campaign strategies.
• Strengthen brand positioning in premium, mid-range, and emerging segments.
• Monitor customer insights and competitor intelligence to refine brand strategy.
• Ensure consistent brand experience across dealerships and digital channels.

5. Business & Commercial Acumen

• Own sales forecasting, budgeting, pricing strategy, and margin optimization.
• Deliver strong P&L performance with disciplined cost and revenue management.
• Analyze market data, consumer trends, and product performance for strategic decisions.
• Lead fleet and corporate sales strategies to drive large-scale business opportunities.

6. Customer & Stakeholder Engagement

• Build strong relationships with key corporate clients, financiers, and partners.
• Enhance customer experience across the full lifecycle – inquiry to after-sales.
• Represent the company in industry forums, OEM partnerships, and key negotiations.

7. Operational Excellence

• Drive CRM adoption, digital sales platforms, and analytics-driven decision making.
• Implement process improvements to increase conversion rates and productivity.
• Ensure compliance with regulatory, financial, and OEM standards.

Educational & Professional Qualifications

• Bachelor’s Degree / MBA in Business Administration, Marketing, Engineering, Automotive Management, or a related discipline from a recognized university.
• 12–18+ years of experience in automotive or related industries.
• Minimum 5–8 years in senior leadership roles such as:
• General Manager – Sales
• National Sales Head
• Head of Automotive Sales
• Business Unit Head – Automotive
• Proven track record of delivering high revenue growth and managing dealer networks in branded 4-wheeler vehicle segments.
• Strong exposure to after-sales operations, spare parts strategy, and cross-functional automotive leadership preferred